Hyper$-$targeting is a marketing strategy that allows marketers to reach customers and deliver extremely customized messages right where they will most likely see them. Hyper$-$focused display ad targeting has the disadvantage thatGroup of answer choicesthe content of the ad may be restricted from a wide variety of websitesthe ad network will require the advertiser to use keyword targetingthe volume of potential impressions may become too small to make the campaign worth runningdisplay are most effective when shown to the broadest possible variety of people