Hyperion, Inc. currently sells its latest high-speed colour printer, the Hyper 500, for $357. It plans to lower the price to $306 next year. Its cost of goods sold for the Hyper 500 is $204 per unit, and this year's sales are expected to be 17,000 units. a. Suppose that, if Hyperion drops the price to $306 immediately, it can increase this year's sales by 27% to 21,590 units. What would be the incremental impact on this year's EBIT of such a price drop? b. Suppose that, for each printer sold, Hyperion expects additional sales of $74 per year on ink cartridges for the three years, and Hyperion has a gross profit margin of 71% on ink cartridges. What is the incremental impact on EBIT for the next three years of a price drop this year? Hyperion, Inc. currently sells its latest high-speed colour printer, the Hyper 500, for $357. It plans to lower the price to $306 next year. Its cost of goods sold for the Hyper 500 is $204 per unit, and this year's sales are expected to be 17,000 units. a. Suppose that, if Hyperion drops the price to $306 immediately, it can increase this year's sales by 27% to 21,590 units. What would be the incremental impact on this year's EBIT of such a price drop? b. Suppose that, for each printer sold, Hyperion expects additional sales of $74 per year on ink cartridges for the three years, and Hyperion has a gross profit margin of 71% on ink cartridges. What is the incremental impact on EBIT for the next three years of a price drop this year