Hypothesis Testing & Inferential Statistics

Design a market research experiment by developing hypothesis statements and indicating how you would test your hypothesis.

Ideas:

You could test differences in purchase intent between product concepts.

You could test differences in importance of a product's features between demographics, such as age or gender.

Keep it simple. Choose something you could actually testand is measurable by a survey. Since this is a market research class, avoid social research or medical research).

1) State yournull hypothesisin the proper format.

2)State your alternative hypothesisin the proper format.

3) Craft a survey question that will gather yourindependent variable(s).

4) Craft a survey question that gather yourdependent variable.

5) What test statistic would you useto determine statistical significance? Provide rationale for your choice.