HYPOTHETICAL CASE STUDY

A local event company is hosting a bike tour and engages the local university to conduct an economic impact study. They have the following data from the online registration system: $55$ per cent of all registrations are located in postal codes outside the local region, and $12$ per cent are international, A total of $2,543$ people have registered $($and $94$ per cent have provided a valid email address$).$ The eight event host hotels have sold out for the three$-$day race weekend. The demographics from registration show that the participants are mostly male, very affluent and register for several bike races each year.

$1$ How would you survey the participants for the economic impact study?

$2$ What types of data would you need to collect from the participants? What questions would you ask on the survey?

$3$ How would you ensure reliable and valid results?