I agree. We failed the competitive advantage test because we did not achieve a competitive advantage over our competitors.JoshuaOur strategy was not tailored to the company's resources because we did not use one of our biggest strengths: our proprietary blend of natural avocado, argan, and castor oils. So we failed the fit test.AraceliWe failed the performance test because our strategy did not result in above-average gains in market share. It is disappointing that bringing Argan Oil Scalp Mist to the market didn't result in a winning strategy.What should we do now? We keep steady with this product for another six months to see if our performance increases with time.We should re-examine our product portfolio and pursue a new idea that takes advantage of our strengths.We can adjust the product size and price to better appeal to consumers.

Resource Utilization - AOSM Are we utilizing our internal resources? a m Agree m Disagree m Neither Agree nor Disagree Are we utilizing our internal resources? AOSM Answer Options Agree 10 Disagree 70 Neither Agree nor Disagree 28