I am an avid investor and have been since I could open my first brokerage account. I typically invest in index funds in order to passively compound my money, but I also invest in a few individual stocks as well. Upon researching for this assignment, one stock that I would like to invest in would be Meta. Meta, formerly known as Facebook, just so happens to be the fourth most commonly found stock in ETF portfolios (Rodriguez, 2023). With that said, that isn't the reason that I would invest. It is no secret that our economy isn't in the best place right now. Stocks are dropping left and right and there is much uncertainty in the market. Meta stock has fallen more than 50% YTD and more than 52% over the past year, and while some investors would see this as a red flag, I see this as an opportunity (Rodriguez, 2023). I say this because it I personally believe it will get back to where it once was, and even exceed this amount, meaning that I could see over a 50% return on my investment. The company has shown solid revenue growth for years, and earnings per share growth were quite impressive until the most recent earnings report, and there has experienced tremendous price appreciation until earlier this year (Rodriguez, 2023).

There is some other criteria that prompt me to invest in Meta as well. For example, when I invest in stocks, I always do research on the company's future and what they have in the works. Meta has taken over the VR world and I don't see this trend coming to an end anytime soon, and the market for VR looks promising. By the end of 2030, the market size is seen growing 35% annually (compounded) to reach near $80 billion (Meta Platforms, Inc. (META), n.d.). I believe that Meta will own the VR market and it will be the next generation of computing platforms. Another criterion that I look at is the analyst's ratings in order to get some expert opinions. Meta has an impressive analyst rating with 26.32% rating it as a strong buy, 38.60% as a buy, 28.07% as a hold, and for the negative side of things only 5.26% rated it as an under-performer, and 1.75% rated it as a sell (Meta Platforms, Inc. (META), n.d.). This tells me that the majority of analysts that rated the stock have confidence that the stock will produce returns for investors. Other criteria that I look at include beta, P/E ratios, and other financials, which are all important when determining whether a stock is a good investment or not. I also usually watch some Youtube videos about the stock and what some of my favorite traders are saying about it.

In conclusion, I think that Meta is a good investment. I would personally wait for it to cool down, as it just increased by over 20% in a day on news. This assignment is a good reminder that you should always do your due diligence before you invest in a stock. Though positive returns cannot be promised, taking the time to do proper research before taking the dive is wise to help prevent making a hasty decision. 

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