i am assigned to solve a makrket simulation in microcomputer industry. $1$st quarter has solved by one of the tutor on chegg. i am going to share here as a reference $.$please style a brand design for me$.$ Brands for Target Segments:

$1.$ TechNex Quantum $($Mercedes Segment$)$: High$-$performance microcomputers tailored for engineering and manufacturing applications, featuring cutting$-$edge specifications and advanced computing capabilities.

$2.$ TechNex OfficePro $($Workhorse Segment$)$: User$-$friendly microcomputers designed for office workers, offering reliability, productivity tools, and affordability without compromising quality.

$3.$ TechNex TravelMate $($Traveler Segment$)$: Portable microcomputers optimized for executives and salespeople on the go$,$ emphasizing portability, durability, and connectivity options while remaining cost$-$effective.Brand design is one of the most difficult tasks in marketing.

Customers buy benefits, but your brands are built from components. The challenge is to select

the components that will provide the desired benefits and satisfy the customers' needs and

uses.

YOUR TASK

To design a new brand in the Workspace, first choose a name for your brand. The name

should convey the desired image of your company and product line.

Next, select the components to include in your brand. Choose those that you think will

satisfy your target segment. Keep in mind the benefits that are desired by the segment,

how the product will be used $($applications$),$ and the price the segment is willing to pay.

DECISION TIP

It is recommended that you design two brands for the test market. In order to effectively

gauge your customers' reaction to your offering, you may find it helpful to design a brand for

each of the two segments you have planned to target at this time. Entering the market with

two brands will reduce your risk and maximize the opportunity to learn from the test market.

Note the cost to design or modify a brand.

In the Workspace, as you select components, you will see the total materials cost. However,

remember that your production cost is more than the simple sum of the materials cost of each

component. It also includes labor and production overhead. You will see the unit production cost

decline sharply as the sales volume increases. Your selling price is likely to be twice your

production costs, perhaps a little less.

Read about Brand Design in the Help file if you wish to learn more about this topic.