Question: i am assigned with a market simulation. please solve it for me . subject : operation management please note that it must include detailed solutions
i am assigned with a market simulation. please solve it for me
subject : operation management
please note that it must include detailed solutions not just the guidelines to solve as i asked earlier but the solution is unsatisfactory. Your company will be introducing a new line of microcomputers into selected markets in North America, South America, EuropeAfrica and Asia. Now that you have a feeling for the business in which you will compete, take a quick look at what's in store for you in the current quarter and in the near future.
In quarter the goal is to set up your company. These are the decisions that you must make:
Name your company.
Organize your team, decide on corporate responsibilities.
Review the market research.
Establish corporate goals and strategic direction.
Design at least one brand for each target segment.
Open a sales office andor web sales center for future sales.
Setup a production facility.
Make sure there is at least in the cash account and Certificate of Deposit combined.
Looking ahead to quarter you will need to study the market research and set things in place to start test marketing.Market Segments Among PC Buyers
The PC market can be divided into three major
market segments. Each segment has its own
set of needs and wants. Each one also has a
price point where they are willing to consider a
purchase, should you be able to satisfy their
needs and wants.
These three segments are portrayed in the
accompanying graph. The circles are
positioned to indicate the price and
performance requirements of each segment.
The size of the segment is portrayed by the size of the circle. Each segment has different needs
and wants and requires a different market strategy to appeal to it
The Mercedes segment is looking for a high performance computer to use in engineering
and manufacturing applications. Mercedes customers are willing to pay extra for the higher
performance.
The Workhorse segment is the largest group of customers. They want an easytouse PC for
office workers. It should also be modestly priced.
The Traveler segment wants a practical computer to use on the road. Traveler customers
are executives and sales people who travel a great deal. This segment is also pricesensitive
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