Question: I am currently doing a case analysis on the company, Kodak. I wanted to get some direction on the following guidelines for an internal analysis:
I am currently doing a case analysis on the company, Kodak. I wanted to get some direction on the following guidelines for an internal analysis: "Identify internal resources and capabilities. Create a table indicating each resource and whether it is valuable, rare, inimitable and non-substitutable. Identify those resources which provide no competitive advantage, parity with competitors, temporary competitive advantage, or sustainable competitive advantage." Given this instruction, how should I proceed? Should I provide more broad resources such as 'distribution, technology, etc' or more in-depth resources such as tangible, raw materials? If anyone is familiar with this case, please also provide this analysis as it would be very helpful for the sake of time. Thank you!
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