I am doing this project on Hershey

FORMAT FOR MINI CASE STUDY

The perspective for this presentation must be as an outside consultant presenting to the Board of Directors of the company in the case study.Please note: do not regurgitate existing/known data the Board would already be aware of. This is not a report of interesting facts or historical data, Comments have to be interpretative not a reiteration of details noted in the case.Answer the following in your written report.

1. Key Industry Dynamics from External Audit

Highlight the most salient external trends, threats, observations, implications, conclusions, impacting issues, etc. relating to the historical development, current situation and future forecasts for the industry the company primarily competes that could impact future performance of the company. Make all points relevant to the industry the firm competes.Note: there should not be any numbers/figures.The material comes from the data you generated from your external audit/analysis of the firm.

2. Key Company Dynamics from Internal Audit

Highlight the most salient internal important issues, etc. relating to current situation for the company in the case study that will impact its future financial performance or success.Note: there should not be any numbers/figures.The material comes from the data you generated in the internal audit/analysis of the firm.

3. SWOT Analysis (attach SWOT material)

Identify key strengths, opportunities, weaknesses and threats for the company. DO NOT REPEAT CHART FORM OF FIGURE 6-3.

Strengths

List 2-4 bullet points of key, major, relevant strengths for company

Weaknesses

List 2-4 bullet points of key, major, relevant weaknesses for company

Opportunities

List 2-4 bullet points of key, major, relevant opportunities for company

Threats

List 2-4 bullet points of key, major, relevant threats for company

4. Key Strategic Implications

List only those most important implications (aka conclusions) from a strategic (top management) viewpoint identified from the data you generated in 1-3 above.

5. Key Strategic Issue (1 succinct bullet point) & Rationale

Identify the one (1) major, key strategic issue in case w/supporting rationale.

6. Strategic Recommendation (1 succinct statement) & Rationale

List the specific recommendation to solve the key strategic issue w/supporting rationale.