I am trying to fill out the data needed to form a SPACE Matrix for the company Amazon. Please explain in the most basic terms because I am just not grasping this at all. I don't understand where I'm supposed to get the information to fill in the boxes. Or exactly what is even needed. Anything you can help fill out will be greatly appreciated. I included the CPM matrix as well if that's any help.

SPACE Matrix Include five (and only five) factors to assess each SPACE axis: Financial Position (FP), Stability Position (SP), Competitive Position (CP), and Industry Position (IP). SPACE Enter the five factors you wish to use each for FP, SP, CP, and IP and the corresponding rating each factor should receive. You may use the factors provided here, but try to determine key factors related to your company and industry in the same manner you did with the CPM. The calculations are done automatically and the rating scale is provided below. Enter in the estimated FP, SP, CP, and IP numbers for up to two competitors. Or, instead of a competitor, you could show the estimated SPACE values for your firm after your proposed recommendations are implemented, ie a Before and After analysis. Or you could do both, just cut and paste the SPACE into PowerPoint then refill in the new data. It is important you fill in all information or Excel will place a circle(s) at the origin of the SPACE since the default will be (0,0) plot, which is the origin. FP and IP Positive 1 (worst) to Positive 7 (best) CP and SP Negative 1 (best) to Negative 7 (worst) Enter The Name Of Your Firm Ratings Financial Position (FP) Current Ratio Debt to Equity Net Income Revenue Inventory Turnover Industry Position (IP) Growth Potential Financial Stability Ease of Entry into Market Resource Utilization Profit Potential Estimated FP Estimated IP Estimated CP Estimated SP 0.0 Competitor l's X-axis Competitor l's Y-axis 0.0 Estimated FP Estimated IP Estimated CP Estimated SP 0.0 Competitor 2's X-axis Competitor 2's Y-axis 0.0 SPACE Competitive Position (CP) Market Share Product Quality Customer Loyalty Variety of Products Offered Control over Suppliers and Distributors Stability Position (SP) Rate of Inflation Technological Changes Price Elasticity of Demand Competitive Pressure Barriers to Entry into Market Your firm's X-axis Your firm's Y-axis 1 = "the response is poor" 2 = "the response is average" 3 = "the response is above average" 4= "the response is superior" View CPM Matrix Enter 12 Factors Below Weight Your Firm eBay Walmart Enter Ratings Below Technology Infrastructure Domestic Market Penetration Customer Service Product Variety International Market Penetration Retail Presence Financial Profit Customer Loyalty Market Share Product Quality Distribution/Logistics Network Price Competitiveness 0.07 0.09 0.08 0.09 0.07 0.07 0.08 0.09 0.10 0.08 0.09 0.09 ------------ 4 . 3 1.00 View CPM Matrix