I. Appearance in primark store

A. Is the store layout, design and visual merchandising techniques used consistent with the exterior of the store and the location? What does it say about the type of store this is and the market it is trying to attract?

B. Is the store's ambiance consistent with the merchandise presented and your expectations as a customer?

C. Does the store need a face lift, update, remodel or renovation? What improvements would you suggest?

II. Fixtures of Primark

A. Are the fixtures consistent with the merchandise and the overall ambiance of the store?

B. What type of image do the fixtures portray?