I. Assignment Overview Individually create a hypothetical event company and submit a proposal to Wizmo, Inc. for an event. Your proposal should include the appropriate elements in the attached Event Proposal outline (that means that some elements may not apply, depending on the nature of your event, the fact that this is a hosted event, etc.). Your proposal should be addressed to Susan Strong, CEO of Wizmo, Inc. There is no particular format/layout required for the proposal, other than that it must be submitted as a single Word or PDF file. Also, there is no length requirement. Although the event is hypothetical, you are expected to use real information - real venues, real vendors, etc. This will require substantial research on your part. See below for additional details about the Wizmo company and the project elements. II. Project Scenario The Wilke Widget Co. (WWC) is a 100-year-old company founded by the Wilke family. The company operated a headquarters office and a manufacturing plant. There has always been a Wilke as CEO and the 150+ company employees have enjoyed a family-like atmosphere. In fact, WWC has been voted One of the 100 best places to work by Fortune magazine for several years. The Garrison Gizmo Co. (GGC) is a young company started by Gary Garrison. The company designs and produces gizmos in a design studio and assembly plant. The atmosphere of GGC is energetic and creative, attracting mainly the under-40 types. Started as a private company, GGC only became public five years ago. It has enjoyed incredible success, growing to 250+ employees over the 10 years of its existence. Last year, a merger of the Wilke Widget Co. and the Garrison Gizmo Co. (GGC) resulted in the elimination of many jobs. The surviving company, renamed Wizmo, Inc., now has about 300 employees, a blend of former employees from both companies as well as some new hires. The Board of Directors of Wizmo, Inc. decided to bring in Susan Strong, a smart young graduate of The Georgia State University School of Business as its CEO, although Wilma Wilke and Gary Garrison both have prominent roles in senior management. [Note: Assume the surviving company is located wherever you currently live or choose any other U.S. city in which to locate the company.] Needless to say, morale is down among the existing employees at the company. Many existing employees knew and liked were let go in this unexpected merger. Although the job roles have been clearly spelled out, the company has been completely restructured and no one is quite sure what to expect from the new company or what the future might hold in terms of downsizing or further mergers. The blending of the two very different company styles has also created internal clashes of we have always done it this way. Susan Strong, CEO of Wizmo, Inc. has contacted you to ask for a proposal for the creation of an event involving all 300 Wizmo employees. A big believer in the strategic power of events, she is sure that the right event can improve morale ultimately improving productivity and effectiveness. She is so confident about this that she has allocated $60,000 for the event budget. She wants the event to be held locally (in your chosen city), but seeks your advice on these and other issues (e.g., type of event; date, time, duration; venue/facility; employees only or employees and their spouses/partners or families; role of the leadership, board, CEO at the event; other event details).

2 III. Event Proposal Outline Cover Letter Proprietary Notice Table of Contents Executive Summary Event Description Event name Event type Location Date(s) Duration/timing Event overview and purpose/concept Aims and objectives Event Management Management responsibility Major stakeholders and agencies Physical requirements Venue Route for street events Event map Event layout (indoor) Audience Impact Social Environmental Economic Approvals and Consultation State and federal government County, city, or town Roads and traffic authority Liquor licensing Police Building Insurance Health Environmental Entertainment Music licensing Security Marketing Competitive analysis Market analysis and planning

3 Customer segmentation Meeting audience needs Consumer decision making Price and ticket program Advertising and promotion Messages Media Budget Public relations Press releases Media briefing Marketing evaluation Financial Control Capital and funding requirements Fees (police and security, local government, music, etc.) Costs (including insurance): create a detailed budget Control systems (e.g., cash handling) Taxation Profit and loss statement Cash-flow analysis Risk Management Identification of risks and hazards Assessment of risks and hazards Management of risks and hazards Incident reporting Event Staging Theme Dcor Layout Entertainment Special effects, lighting Sound Services Electricity Water Transportation (including air travel, access to and from venue) Traffic management Street closure Impact on local traffic Notification of affected businesses, etc. Diversions Security Support vehicles Parking Disability access Catering Providers

4 Facilities Food safety plans Waste and environment management Toilets Waste management, recycling Noise Water pollution Cleaning Staffing Selection and recruitment Rosters Training Briefing Recognition strategies Industrial relations Recruitment of volunteers Safety and Security Safety of the event audience Safety and security of the performers, VIPs, etc. Health and safety of the staff Security for premises, equipment, cash, etc. Communications Meetings Reporting relationships Emergency reporting relationships Communication methods (radio) Emergency access and emergency management First aid Operational Plans Policies, e.g., complaints, crowd control Procedures and checklists Performance standards (link to objectives) Contingency plans Weather Electrical supply, lighting Fire Accident Crowd control Delay or cancellation Bomb threat or other security incident Logistics Setup/teardown Structures and facilities Lighting Sound Setup/teardown