I.

BREADTALK first made waves in the year $2000,$ when they entered the market in a big way with upmarket positioning of confectionary items. Setting up outlets all over Myanmar, they showcased a totally new concept of bakery business that was able to command premium price levels. The company received multiple awards recognizing its successful branding and business model. Each BreadTalk outlet has urban appeal with clear glass and clean$-$cut aesthetics punctuated with subtle details of contrasting colors of artwork that is unique to each store location. BreadTalk was launched with the mission to establish the brand as the foremost home$-$grown brand that is vibrant and crafted with passion to the highest quality.

Questions

$1)$ Identify the mix of BreadTalk that can use to reach out to its target customers comprising tweenies and kiddies.

$2)$ Discuss the marketing plan that BreadTalk used successfully in Myanmar to establish its brand and how that might be different in the regional markets.