Question: I can't do this problem You are a young marketing manager at ZALORA, a leading Singapore-based e- retailer. (a) Explain how the major forces in

I can't do this problem

You are a young marketing manager at ZALORA, a leading Singapore-based e- retailer. (a) Explain how the major forces in ZALORA's global macro-environment influence ZALORA's marketing strategy. Provide examples. [50 marks] (b) Critically evaluate how the macro-environment influence the adequacy and support, and development of ZALORA's internal marketing environment. [50 marks]

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