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ATH Technologies: Making the Numbers Case Study

1.You are now Casper and/or Frost and are developing an action plan for the next two years (2011 and 2012) for the ATH division of Scepter. What does this plan look like? Also, how do you get 95 people aligned to achieve this plan?Please submit a memo detailing your responses.

2.ReadHBS ATH Technologies Inc. Case Packpage 4,Part II: Growth Phase: 2011-2012 .Submit a memo that details your responses to the questions onpage 5of the case.

1. How would you evaluate the performance of ATH Technologies during the growth period?
2. What is the strategy of the business?
3. How should performance be measured and analyzed?
4. Which additional measures would you use to implement the strategy
5. What are the characteristics of good measure?
6. If you were president of ATH Technologies, what would you do to focus the attention and efforts of your employees?