I. Conjoint Analysis

In this question, you will conduct a conjoint analysis on credit cards. An online retailer considers offering a new credit card to its customers. You, as a marketing analyst, are given the task to conduct a study on preferences of its customers for credit cards.

To address these issues, your team conducted a full profile conjoint study using a sample of the online retailer's customer database. An online survey was developed, consisting of full profiles. The most important attributes and levels were identified based on a focus group discussion and identified and used in the study:

$\backslash$table$[[$Attribute$,$Levels$],[$Brand$,$Mastercard, Visa, Discover$],[$Fee$,$$$0$ fee, $$10$ fee, $$25$ fee$],[$Interest$,0\%$ interest, $15\%$ interest$],[($intro APR$),],[$Cash back,no cash back, $1\%$ cash back$],[$Credit limit$,$$$1,000,$$$3,000,$$$10,000$