I. Discussion Questions $(2$ marks for each question$)$

$1)$ How does horizontal growth differ from vertical growth of a corporate strategy? From concentric diversification? Give at least one example for each strategy. $($CH $7)$

$2)$ What are the tradeoffs between an internal and an external growth strategy? Which approach is best as an international entry strategy? $($CH $7)$

$3)$ Are functional strategies interdependent, or can they be formulated independently of other functions? Discuss $($CH $8)$

$4)$ What skills should a person have for managing a business unit following a differentiation strategy? Why? What should a company do if no one is available internally and the company has a policy of promotion from within? $($CH$10)$

$5)$ Is the evaluation and control process appropriate for a corporation that emphasizes creativity? Are control and creativity compatible? Justify and give examples from the real market. $($CH $11)$