I DO NOT NEED THIS ANSWERED. I need tips on how I can best answer these questions for this case. Whether that be what I need to look for while reading, links to you-tube videos that will help, etc. The case is too big to post on here, so I just need help on how to logically answer these questions.

1) You will find the Case (Adolph Coors in the Brewing Industry) in the book.

2) The purpose of the case is to analyze a situation a real company was in at a point in time and provide a diagnosis and recommendation for action. You should see yourself as a consultant making a recommendation to the company at the time of the case. You should use the information in the case. Some people research the company further and even look at what happened with them after the case. That is OK, but it is not required. In any case, anything you find should be compatible with what is presented in the case since the content of it is a real description of the situation as seen by company executives at that time. Very much like in real life, the case does not present a specific question that you need to answer; rather, you have a description of a general situation.

A way to approach this is:

a) Define a problem. Since we are talking strategy, this should be a question about performance: is the company doing well or not? How do you know that? Then, we have a definition of a problem: either they are not doing well and we need to figure out how to solve that, or they are doing well and we need to figure out how to maintain that. Use some performance criteria to deal with this section and be explicit about it.

b) Explain the possible reason. Why are they doing bad or well? Here, you may find many reasons for any of both, but after you list some, you should try to figure out, what is the main issue, what is the strategic reason that makes them win or loose. Like in any real situation, there are possibly many particular details that have an impact on the firm, but they should all add to one big story: what is the most important or the integrating element that brings most of those details together? It is not a guessing game and you should not try to figure out what my answer would be. Rather, you should analyze the situation and come to your own conclusions. I care about the logic and not about the specific answer. Here, internal or external analysis or any of the other things we covered in class should be of help.

c) Present alternative solutions. Can you figure out two or three ways to deal with the problem based on class material? Or is there no solution to the situation?

d) Choose one of those. Which one of the alternative solutions that you presented do you think would be best for dealing with the situation? Why? What do you expect it to achieve? What are the shortcomings of the other alternatives?

e) How would you go about implementing this? Given the company: are there any issues at the corporate or business unit level that you need to deal with for implementing your recommendation? Are there organization or governance issues? Are there other financial or functional issues? In short, what do you need to do in order to implement your solution in this firm at this time and why?