Question: I don't really understand what i have to do. Can somebody help me please? Thanks Title: Assignment 1 - An external environment assessment of an

I don't really understand what i have to do. Can somebody help me please? Thanks

I don't really understand what i have to do. Can

Title: Assignment 1 - An external environment assessment of an aviation business Assessment brief: Produce an analysis of publicly available material on a strategic issue for an aviation industry organisation of your choice. The purpose is to provide an assessment of the external environmental concerns affecting the conduct of business for that organization and the achievement of its strategic objectives. This assignment will assist you to become familiar with published sources of information that will facilitate the design and assessment of an external environment in which a company operates. An important element of preparing an external assessment is to examine published sources of information for relevant political, economic, social and technological events and trends. From such an examination it is possible to identify and evaluate opportunities and threats so that strategies can be effectively formulated. Task Scope Provide a short profile of the organization under review (no more than one hundred words) Conduct your external audit around the headings as below Introduction Current problems External Environment Current strategies Conclusion References Appendices Assessment Criteria To provide a comprehensive answer to the audit, you will need to achieve the following, as a minimum: Display a comprehensive understanding of the topic Demonstrate the ability to interpret public access information Reference the use of any literature to support your report Demonstrate critical analysis of literature and application to an organisation Present the report in a logical, systematic and integrated manner

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