I have a high end luxury furniture company based in the US contemplating global expansion. I originally chose Dubai as my location to globally expand. While I still think globalization is a good move for the company, I may need to re-assess my strategy. Answer the following questions with references. 

 

• Is globalization a good move for the company?
• What is your rationale behind this decision? Synthesize analysis conducted in previous units, including strategic considerations, cultural considerations, competitive analysis and balanced scorecard.
• What geographic location should be a target for global expansion?
• What background information can you provide to support this decision?
• How will this decision support the overall goal of growth and expansion?

 

Answer rating: 100% (QA)

Is globalization a good move for the company Globalization can indeed be a good move for a highend luxury furniture company based in the US but it requires careful consideration and analysis of variou... View the full answer