I have attached the guidelines for my assignment and below is my work. I need feedback on my work.

Begin witha title page at the front of your document showing the correct assignment title, the course name, your name, and the date consistent with APA format for title pages. Do not use font larger than 12-point, please. Follow the guidelines for essay title pages as shown in The Center for Writing Excellence (linked below).

Start the body of your paper with a paragraph or two tointroducethe topic and its importance. Preview what the paper will cover. Tell what media type and platform you have chosen and why.

Transitionto a clear, understandable timeline that reflects important events in the history of this medium and platform.

Pleaseuse bullet pointsor atablein Microsoft Word to organize your timeline as follows:

• Listsix important historical events that impacted the development of your chosen medium and platform. These could include important milestones, technological advancements, and challenges related to the development of the medium.List the events in chronological order.The most recent event should be no more than two years old.
• Providea 1-2 paragraph description of each historical event. State clearly how each important historical event allowed the medium to impact American or world culture (examples: business, economics, education, freedom of expression, human rights, social justice, and so forth).

Concludeyour essay by explaining why researching and writing about the major events of these media and platforms are relevant to your learning in this course. How can understanding media history help to improve people's level of media literacy?

This is my essay:

NETFLIX

Netflix is one of the world's most popular and well-known streaming services. It has over 100 million subscribers worldwide and offers TV shows, movies, documentaries, anime, and original content. Netflix was not the first to provide an online video streaming service, and honor was given to iTV out of Hong Kong in the 1990s, but Netflix was the first success story. Netflix was the first to launch a video-on-demand service in 1997, which has revolutionized the movie industry from a traditional to an alternative mode of watching movies and TV Shows.

As a Netflix subscriber, I want to learn more about this streaming giant. I started before I could access Netflix on one device, and now my subscription allows up to four simultaneous streams. My family has its profile, ensuring uninterrupted viewing and selection choices. It is exciting to learn how two entrepreneurs experimented with renting DVDs and sending them via mail, leading to a global streaming empire.

Historical and Development Timeline

3

Netflix Milestones

Netflix was founded in 1997 by two entrepreneurs. They experimented with how easy and viable it was to send DVDs back and forth and decided to make this their basis for founding the business. From the start, Netflix was a DVD service company, and as the number of subscribers increased exponentially, the company navigated and expanded its business to online streaming and other services.

In 1999, Netflix offered the first monthly subscription for DVD rentals. In the beginning, their primary competitor was Blockbuster. The industry took little time to realize that movie rental stores were becoming obsolete. It took years for Blockbuster to shift its business, and by the time it started to shift to subscription services, Netflix was already in the process of moving customers to subscribe to streaming services.

In 2007, Netflix launched streaming video, allowing subscribers to instantly access a vast library of Movies and TV. This has become a game changer in the industry, starting the change from the traditional content distribution model and laying the foundation for the streaming giant we know today. The launch of streaming video has a significant impact on the way films are financed and produced. With the rise of independent production companies, they now have more opportunities to secure project funding. Overall, streaming services have allowed filmmakers to reach more audiences and make more money, which has caused a decrease in the theatrical experience and the devaluation of films. Television has caused this industry to create more heavily in original content production, such as Stranger Things, House of Cards, and other popular series.

In 2013, the streaming giant introduced profile features. Subscribers can create five profiles and addresses where account users can keep their viewing history without interfering with other users. Netflix also suggests that users create accounts for different moods.

In 2016, Netflix released a playback option in all of its markets. Users can now download video from streaming platforms, and mobile app users can cache content on their devices and watch it without an internet connection from their laptops or tablets. This was one way to engage viewers, keep them on the platform, and encourage them to binge-watch their favorite series. This concept helps to keep people hooked and enables creators to make good content.

In 2017, Netflix subscribers equaled or exceeded cable subscribers for the first time. Netflix has disrupted the television industry and forced cable companies to change how they do business. This has led to the unbundling of cable, allowing customers to pick and choose channels rather than pay for the whole.

2023 Netflix's latest milestone. In January 2023, Reed Hastings, Netflix's Founder and co-CEO, stepped down and will serve as executive chairman. Then, on September 29, 2023, Netflix DVD.com shipped its last DVD, the Blu-ray disc of True Grit. According to Netflix, they plan to focus on expanding to new markets, such as gaming and live and interactive content. Everyone still likes DVDs, but they are old technology. The closing of DVD.com is like the closing of an era.

Netflix is successful because it is bold and courageous enough to change its business model to fit the world's ever-changing needs (Oomen, 2018). Part of Netflix's success was knowing exactly what customers wanted when they wanted it and on what device (Oomen,2018). Netflix focused on behavioral and psychographic segmentation rather than geographic or demographic data. Netflix uses key trends to ensure its continuous growth, including technology, comfort, on-demand use, low-cost subscription, and data drive. By utilizing behavioral and psychographic segmentation, Netflix has dominated internet-based entertainment and will continue to do so by focusing on the demands and wants of people. I would add that Netflix has not been without controversy, especially streaming services that create content that pushes the boundaries. This is the advent of other streaming services such as Apple, Disney, and Hulu.

Netflix's subscriber base is so extensive that a third of the internet traffic is due to its business (Pahwa, 2018). Netflix is a perfect example of a company that effectively gets consumers on board. Other internet-based companies could learn a lot from Netflix's business model.

Oomen, M. (2018). Netflix: How a DVD rental company changed how we spend our free time. Business Models Inc. Retrieved from https://www.businessmodelsinc.com/exponential-business-model/netflix/

Pahwa, A. (2018). Netflix Business Model | How does Netflix make money? Feedough. Retrieved from https://www.feedough.com/how-does-netflix-make-money/

https://www.timetoast.com/timelines/the-history-of-netflix#:~:text=The%20History%20of%20Netflix%20by%20Jordan%20and%20Lilah