I have been tasked with identifying my total addressable market and my total serviceshle market. I don't even know what those things are, much less how to identify them. Please help me$.$

Sure. Your total addressable market, or TAM, is simply the number of people you can potentially reach with your direct advertising efforts. Your total serviceable market, or TSM$,$ is the number of people who are exposed to your advertising that fit your target market and who you feel are likely to make a purchase.

Sure. Your total addressable market, or TAM, is simply the number of people who fit your target market parameters and who can afford your product or service. Your total serviceable market, or TSM$,$ is the number of people who you anticipate will make a second purchase based on direct marketing to them.