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As part of his job selling doors and windows to construction companies for use in brand$-$new houses and condominium buildings, Carter uses a wide variety of leadgeneration methods. He says, "I'll pursue any lead, from any source, that is likely to turn into a sale." Which of the following is an example of a referral lead?

Multiple Choice

One of Carter's competitors, Isaac, calls Carter and says, "Hey, I have a customer who needs circular windows. We don't sell them, but I know you do$.$ You might want to call the customer, because you have exactly what they need."

Carter joins the Construction Professionals Group on Linkedin as a way of staying in touch with industry trends and customers' evolving needs.

One of Carter's existing customers says, "You should call my friend Tommy, who works for Azarian Brothers Construction. They're looking for a new window supplier."

Carter demonstrates his company's products at an industry$-$specific event that is designed to bring selling companies and customers together at the same location.

Believing that it is worth the investment, Carter purchases a list of leads from a third party and then begins cold$-$calling those leads.