Question: (i) In goal setting, what does S.M.A.R.T. stand for as explained in class, i.e., from an entrepreneurial/marketing perspective? (2.5 marks) (ii) Give an accurate example

(i) In goal setting, what does S.M.A.R.T. stand for as explained in class, i.e., from an entrepreneurial/marketing perspective? (2.5 marks) (ii) Give an accurate example for each of the above element in (i). (7.5 marks) (iii) In the development of a 5-stage marketing plan, in which stage (and name the stage... no stage 1, stage 2 etc. will be accepted as an answer) do you address (5 marks): 1. the shaping of your perfect customer profile 2. the direction of your company 3. the choice of number of markets in which your company is to focus its marketing efforts 4. the determination of critical issues for your company

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