I. Instructions for Part 1

Place: Apply a PEST analysis to assess Mexicos Political, Economic, Socio-cultural, and

Technological development. Assume that I know the basics of the country. Focus on data that

can help you figure out if Mexico is the right fit to CPK and vice versa. For example, is Mexico

friendly to foreign investment, is it economically and politically stable, does it have trade

agreements with its main trade partners, do they promote foreign direct investment, how would you describe Mexican culture in terms of their language, religion, and attitude to foreign

cultures, etc. (20 points).

Content:

a) Political 12 page

b) Economic 1 12 page

c) Socio-cultural 12 page

d) Technological development 12 page

e) References 1 page

Total: 4 pages

Formatting guidelines

Part 1 must be 3 pages of content and 1 page of references. Do not include a cover page.

You must cite the book and at least 5 external sources provided in this syllabus using APA style formatting. Use Times New Roman 12, double-spaced. Do not cite Wikipedia or Investopedia! Other reliable sources are national newspapers, official government websites, business magazines such as Inc.com, fastcompany.com, Harvard Business Review hbr.org, and The Economist. To be successful, make sure you address all the issues described above. Before submitting the PEST analysis, carefully read the rubric on Moodle.

CASE NUMBER 1.1 - STARBUCKS- GOING GLOBAL FAST