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Executive Summary BRKICKS is the fastest growing shoe reseller in the Twin Cities. We provide a safe and easy service for buying, selling, and trading shoes. The purpose of our business is to provide the highest quality of customer service. Our vision is to be very social media driven across multiple platforms such as instagram, tiktok, and facebook. notes 1. 3 4 5 7 8 9 Goals & Conversion Funnel Traffic Via Social Media and Promotions Goals: Product or Service Page Grow locally Considering the Product or Service Increase Profit Build a strong loyalty with Intending to Purchase customers Purchase On-Site & Off-Site SEO On-Site Plan Off-Site Plan . . Conduct KW Research to help optimize URLs, page titles, and descriptions Defining and refining our target audience Optimize visual content Proper site speed Have internal and external links optimized Link building Using Google Trends to help us track relevancy and interest Use of Content Marketing such as Blogs, Social Media, and Promotional Events (QR Codes) Have an influencer market our services to the public Our goal is to be very social media heavy . . . Paid Search Campaign - 1st Campaign: Shoe Trading Google Google Google how to trade shoes o Shoe Trading Q ALL IMAGES VDEOS NEWS BOOKS a boat aholding a ALL MOES VOCO NEW Bodo ALL IMAGES VIDEOS NEWS BOOKS Shoe Trading it in the winter See What's New Shoe Trading Made Simple Worry Free www.cording The Best Shon Trading Platform We Make Lite Eary A www Bed and Our world of you ng back Corner the best servis Sandwich and other Weapond tot Keywords Used: yeezy trade, sneaker trading, trading shoes online, sneaker trading platform, sneaker trading site Paid Search Campaign - 2nd Campaign: Resale Google Google Google a gowth o AGES VOEOS NEWS BOOKS ALLES WEDNEWS BOOK ALL IMAGES VIDEOS NEWSBOOKS Bed Shein terveiwn Ches Uost Trusted New Shoes Resiste Update Oy AG www.bmw ducts th The shoes all Ads Sendine u mend Keywords used: best sneaker reselling websites, sneaker resale sites, best sneakers to resell, site resell sneakers, resell sneakers Email Marketing - Jaylin . Email List Create a loyalty program Exclusive deals and early access Discounts Email Campaigns 1-2 weekly No more than 6 monthly . Social Media Facebook Join Shoe groups in facebook. Family Friendly environment. Instagram Ads. Reel's. Consistent posting. TikTok Consistent posting Trending videos/sounds. Show off the new shoes, Paid Social Media Plan Facebook In groups do promotion for shoes Buy one get 10% off ETC. Instagram Story sales! Post shoes on instagram story and do a first come first serve drop. It will be a price that no one can deny Offer Great deals on posts and boost the post through instagram advertising, Tik Tok Boost videos just like instagram but through TikTok. Go live on TikTok 8 9 Other Marketing Events Marketing Use all the add's possible on every platform. Slap Stickers on everything and anything with QR codes to the business website Hand out business cards to everyone. Hype up the business like it is the greatest and biggest thing in the world, Budget Break-Down For our digital market plan we have $5,000 budget - For our website design -$500 monthly. - Social media service and content-$1000 monthly email marketing campaign-$500 monthly - local print aid-$1500 monthly - video media-$1500 monthly Total=$5,000 4 0 Conclusion - Click to add text er notes