I just need help with Part 1

Test Plan and Metrics 1. Start out with a definition of the marketing objectives for your brand. For example, one of the things Domino's wants to do is increase mobile ordering? 2. Develop three measurable directfinteractivel tests designed to achieve your stated objectives. Define the target audiences and geographical test markets of your choice. The test budget and timing will be determined at a later date. 3. Be sure to tell how you will evaluate the tests. For Domino's you must consider the value of an order to Domino's in sales revenue, as well as what the allowable cost per order is based on a target ROI that you select. That analysis Will require you to evaluate the cost for the media you are recommending, and the response rate that you must achieve in order for the test to achieve your target ROI