i just need to know question 7,8 and 9!

Return on Marketing Investment: Green Initiatives In order to evaluate the success of any Integrated Marketing Campaign the marketer must calculate the Return on Marketing Investment (ROM). The ROMI Informs the marketer as to which IMC activities (advertising, social media, key words, etc.) generate the greatest return (sales). This important metric guides future resource allocation decisions. To calculate ROM you will need to use the following formula Gross Margin - Marketing Expenditure ROM *100 Marketing Expenditure in the following exercise, you'll evaluate the current IMC media buys to promote a product or service and evaluate where future resources should be directed Carefully read the scenario below and then answer the questions that follow. You will need to identify the various IMC elements (advertising, social media, promotions, etc), the cost of each element, and then the sales generated by each element Questions 1.9 focus on three key data elements needed to calculate ROM for each media: 1) Marketing Expenditure the cost to purchase each IMC element 2) Sales Generated by IMC Element 3) Gross Margin measured as sales (check the case for specific number) Be prepared to make recommendations for future media buys. Refer back again to the definition of and formula for calculating, ROM. Carmen Vinh was recently hired as Marketing Communications Director for Green Initiatives, a solar energy firm. Her primary responsibility is to plan and execute the integrated Marketing Communications Campaign designed to persuade homeowners to convert to solar energy. Since Green Initiatives had no prior Marketing Communications Director, the various marketing communications initiatives and media buys were not well coordinated. Carmen was curious as to which of the various existing Initiatives and media buys were actually working. She decided to focus on the media buys and began by collecting cost data for each media and examining sales that could be attributed to each media Initiatives and media buys were actually working. She decided to focus on the media buys and began by collecting cost data for ea media and examining sales that could be attributed to each media. In order to make the comparison equal, Carmen decided to use the data from the previous quarter. Carmen learned that the firm ha purchased television ads on local channels, radio ads on talk radio and sports radio, social media focused on Facebook and Twitter, and invested in a direct marketing mail campaign. In total the firm had spent $820,000 and generated sales of $2,625,000 Now that Carmen knows her total expenditures and total sales generated, she can calculate the Return on Marketing Investment. The chart below shows the data she collected for each media: Media Cost last quarter Sales last quarter Gross Margin Television $450,000 $1,200,000 $600,000 $250,000 $875,000 $437500 Social Media $75,000 $300,000 $45,000 $250,000 $125,000 1. What is the ROMI for television? Radio $150.000 Direct Mail 33.33% 2. What is the ROMI for radio? 76.00 3. What is the ROM for social medio? 100.00% 1. What is the ROMI for television? 33.33% 2. What is the ROMI for radio? 75.00% 3. What is the ROMI for social media? 100.00% 4. What is the ROMI for direct mail? 177.78% 5. Based on ROMI, in which media should Susan invest the most resources? Susan should invest in direct mail as the ROMI is 177.78% 6. Based on ROMI, which media is the least productive? the lowest productive recording to HOMI is television which 38 7. Based on ROM, which two media will provide the highest return? Kred on ROM the social media and donet mall provide the best one B. Susan Invests $420,000 in social media in the next quarter what should ROM be for that investment? Consider the colculations of the past quarter's ROM in your calculation 9. Examine again the two types of media that provide the highest ROMI, What characteristic do these two media have in common