Question: I just need verification that these numbers are correct. Do a weighted competitive strength assessment using the methodology presented in Table 4.4 in Chapter 4

I just need verification that these numbers are

I just need verification that these numbers are

I just need verification that these numbers are correct.

Do a weighted competitive strength assessment using the methodology presented in Table 4.4 in Chapter 4 to support your answer. Instructions: Review the information on competitive strength assessment in Chapter 4 to help you complete this activity. In the table that follows, you will complete a Weighted Competitive Strength Assessment for Disney's business units: Media Networks; Parks/Experiences & Products; Studio Entertainment; and direct-to-consumer and International units. Review the various competitive strength measures as shown in the table. If you determine that one or more of the measures are inappropriate or not needed, then insert a "O" in the boxes for that row. Enter importance weights for each of the competitive strength measures that you decide to use in your assessment. - = Then, for each of the business units, assign a rating from 1 to 10, where 1 = very low attractiveness, weak, 5 = average attractiveness, and 10 = very strong attractiveness. Weighted scores and sum of the weighted ratings for each company will be generated in Sum of weights and Total Rating/Score rows at the bottom of the table. Competitive Strength Measures Media Networks Importance Weight Parks, Experiences & Products Studio Studio Entertainment Direct-to-Consumer & International Strength Weight Rating ed Score Strengt Weighted h Score Rating Strength Rating Weighte d Score Strength Rating Weighte d Score Market Size and growth rate 0.10 9 0.90 8 0.80 6 0.60 3 0.30 Industry Profitability 0.10 9 0.90 8 0.80 7 0.70 4 0.40 Intensity of Competition 0.20 8 1.60 7 1.40 7 1.40 3 0.60 0.15 9 1.35 6 0.90 6 Emerging opportunities and threats 0.90 4 0.60 Cross-industry strategic fit 0.20 9 1.80 8 1.60 1 0.20 7 7 1.40 Product Innovation 0.10 9 0.90 8 0.80 6 0.60 5 0.50 0.15 9 1.35 8 1.20 8 1.20 2 0.30 Social, political & environmental Factors Sum of weights 1.00 Total Rating/Score 62 8.80 53 7.50 41 5.60 28 4.10

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!