(I just want a introduction paragraph with a thesis)

Your assignment is to analyze a company's (any company of your choice) approach to the integrated marketing communications concept through assessment of their activities associated with earned, owned, and paid media by doing the following:

• Research and define the marketing terms: earned, owned, and paid media.
• Choose a brand or product sold by this company. Analyze the company's approach to each of the three types of media used to promote this brand or product.
• Synthesize your findings and describe the company's overall approach to this brand and describe the brand's/product's target audience, pricing strategy, and distribution strategy.