I know this is your first time weighing in on a purchase decision. Keep in mind that we're looking for a company that has good resources, but may not be using those resources correctly. We hope we can change some things to turn their ingredients into a winning recipe. What resources do you think are most important for Lavish Living to gain a sustainable competitive advantage? What resources do you think are most important for Lavish Living to gain a sustainable competitive advantage? As you saw from David's email, he'd like our thoughts on purchasing Lavish Living. I brought the summarized research we have on the company. Obviously, we'll need to do more due diligence, but first David wants us to evaluate this strategically. Here's the company highlights. I've also gathered a list of the primary selling features that Lavish Living uses to drive sales and differentiation. Lastly, we typically pull together a list of the potential issues within a firm to get an idea what opportunities we may have. Lavish Living - Senior Living Communities