Question: I ' m impressed with what you both have done so far. Good work! That being said, the analysis is interesting, but I ' m

I'm impressed with what you both have done so far. Good work! That being said, the analysis is interesting, but I'm not clear on the takeaway for us. Does this mean that we will not make any money in this industry? No, it means that the average profitability is low. No, it means that a lot of firms are already in this industry . Yes, this industry is not worth entering. Yes, this industry only allows for small margins. Submit

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