$In2023,$ Bud Light came $to$ its near end since the collaboration with a transgender woman that led $to$ a conservative boycott $on$ their brand. Since then, their sales have dropped $to$ over a billion $of$ dollars. Despite this challenge that they had face, their partnership with UFC saved their brand $as$ they struggle $in$ winning their customers back. Moving forward, $in$ the article $Abercrombie$ won $by$ leaving teens behind$$ also experienced sales decline due $to$ the pandemic, $in$ action $to$ this matter, Abercrombie shifted their focused$-on$ fashion $to$ adult women while its sister company remains focusing $on$ teenagers. Their strategies help them $to$ increase their sales that appears $tobe$ effective till today$s$ year. Starbuck$s$ sales are also declining due $to$ other businesses competitiveness. $In$ dealing with this issue, they found a way $to$ improve their situation, $by$ offering discounts and promotions. This improvement increases their sales however $it$ did not meet their expectations. The article $How$ Bud Light won UFC back$$ and $Abercrombie$ won $by$ leaving teens behind$$ shares similar implication $in$ using the relevancy $of$ their product $to$ their audiences, Bud Light$s$ partnership with UFC also targeting different type $of$ audience especially $on$ young teens that $is$ fond $on$ mixed martial arts that aligns with Abercrombie$s$ transition. While the article $Starbucks$ sales lose steam $asU.S.,$ Chinese competitors offer discounts$ison$ a different side $of$ market approach, they concentrate $on$ attracting loyalty $of$ customers $by$ promotion strategy and pricing.

While various companies can have different approach $in$ marketing, the most valuable strategy $is$ considering consumers expectation. $In$ knowing what$s$ the customers tend $to$ like and following the customer$s$ preferences, $it$ will $be$ supported $by$ them. $In$ the article $How$ Bud Light won UFC back$,$ also highlights the importance $of$ having a collaboration with a huge company. "While the cash value $of$ these deals are $of$ extreme importance, when $we$ look $at$ these types $of$ relationships, it's almost $as$ important $to$ determine $orto$ see the marketing value," Schleimer said regarding $to$ their collaboration with the UFC, this quote highlights the significance $of$ their partnership. $Itis$ clearly defined the value regarding the long$-$term health $of$ the brand. For instance, this partnership can introduce $to$ other countries across South America that will attract new customers worldwide, and with this collaboration, $it$ will gain back Bud Light$s$ reputation and increase their sales. The article $Abercrombie$ won $by$ leaving teens behind$$ maintains their fashion relevant $to$ who $is$ their consumers despite the pandemic. $"It$ was a little bit more $of,$ let's $re-$engage and reconnect with who this customer $is$ now post pandemic," Collins Krug said $in$ the article, this quote highlighted the decision regarding the changes they have made. This solution $to$ their market challenges had given them a huge advantage $in$ their overall market. The clothing brand shifted their fashion $to$ whom $is$ the most valuable customer while the world $is$ experiencing pandemic, with this action, $it$ contributed $to$ a rise $in$ their sales. Although $on$ the other hand, Abercrombie$s$ sibling brand $is$ sticking with teenager fashion, while both brands have different target audience, $it$ clearly stated that Abercrombie$s$ marketing strategy $is$ currently more successful. This trend adaptation also attracts one specific audience which help them $to$ attract loyal customers and allow them $to$ understand consumers $by$ building their trust and loyalty $to$ the clothing brand.

The Starbucks decreasing $of$ sale because $of$ consumer$s$ purchasing behavior. Narasimhan said $in$ the article that $There$ was $an$ impact $in$ the quarter, and $it$ will take some time $to$ normalize," $U.S$ Starbucks sales $in$ the afternoon has decreases questioning the changes $of$ customers behavior. This alarmed Starbucks $as$ they compete with their rivals and slow sales. While they experience sales decline, they offer $$3$ promotions and discounts $in$ hoping $to$ improve their sales. Although Starbucks haven$t$ been fully recovered its sales, the company must develop different strategies $to$ overcome the challenges.