Question: I need a control example to this subject (be on time) its talk about importance of time N ANALYSIS How do we monitor perfor e
N ANALYSIS How do we monitor perfor e now? - 5Ss+ web analytics KI formance (555) - Usability testing \& myst - Customer satisfaction s r Insights - Site visitor profiling aalysis - Reporting process \& ac ACTION OBJECTIVES Where do we want to be? Tactics detalls (who does what 8 55 Objectives; when) 1. Sell - Responsibilities \& structures 2. Serve - Internal resources and skills 3. Speak - External agencies 4. Save 5. Sizzle TAC How exactly do we get there? E-Marketing Mix - Includes; Communicatio Social networking, etc. Details of Content Strategy E-campaign initiative Schedule ' get there? atation, targeting, \& positioning nline Value Proposition) ice (Credibility before visibility) tion and Database veb, functionality, email, IPTV)
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