Question: I need a marketing plan for a cloud company having saas,paas as the services. Can anyone help me building that? The sample marketing plan from

I need a marketing plan for a cloud company having saas,paas as the services. Can anyone help me building that? The sample marketing plan from Kotler should serve as guidelines.

The marketing plan as below

WEEK

EXPERIENTIAL LEARNING DELIVERABLE FOR BA ZC411

1

Form groups and choose products and services that you are going to work on

2

Determine which aspects of 8 Ps are associated with the chosen product or service. Describe offerings and attributes associated with the product.

3

Preparing a marketing strategy, assess growth opportunities. Do a SWOT analysis and Porters Generic Strategies to formulate Marketing Strategy.

4

Scan of environment using Task environment factors and Remote environment factors and determine how they are going to affect the market demand of your product and service.

5

Calculate the Sales Potential and Market Demand for your chosen product or service

6

Define the value proposition using the findings of Week 2 to 4 for your product and service. Determine the most profitable target segment for your product or service (Using CLV technique)

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