Question: I need a marketing plan for a cloud company having saas,paas as the services. Can anyone help me building that? The sample marketing plan from
I need a marketing plan for a cloud company having saas,paas as the services. Can anyone help me building that? The sample marketing plan from Kotler should serve as guidelines.
The marketing plan as below
| WEEK | EXPERIENTIAL LEARNING DELIVERABLE FOR BA ZC411 |
| 1 | Form groups and choose products and services that you are going to work on |
| 2 | Determine which aspects of 8 Ps are associated with the chosen product or service. Describe offerings and attributes associated with the product. |
| 3 | Preparing a marketing strategy, assess growth opportunities. Do a SWOT analysis and Porters Generic Strategies to formulate Marketing Strategy. |
| 4 | Scan of environment using Task environment factors and Remote environment factors and determine how they are going to affect the market demand of your product and service. |
| 5 | Calculate the Sales Potential and Market Demand for your chosen product or service |
| 6 | Define the value proposition using the findings of Week 2 to 4 for your product and service. Determine the most profitable target segment for your product or service (Using CLV technique) |
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