Question: i need a marketing plan report with these components please.... i'll surely give a thumbs up formatting 1) Business Name: What is the name of
i need a marketing plan report with these components please.... i'll surely give a thumbs up
formatting 1) Business Name: What is the name of your business? (Hint. When you think of the name of your business, make sure that it captures the spirit of the business you're creating) 2) Mission Statement: Provide a mission statement for your business (Hint: What are the core values of your business? Refer to the discussion of mission statements in Chapter 6. Be sure to include the name of your business, how you will stand out from your competition, and why a customer will buy from you) 3) Business Objectives: Briefly describe the goals and objectives of your business (Hint What are your short-term and/or long-term goals? Remember to set SMART goals.) 4) Ownership Plan: What form of business ownership (sole proprietorship, partnership or corporation) will your business take? Why did you choose this form? What are some features to consider? Any advantages and/or disadvantages? (Hint: For more information on the types of business ownership, refer to the discussion of the different forms of business ownership in Chapter 4) 5) Marketing Mix (Product/Service Description) Product/Service Description: Briefly describe the core features of your product/service. What does it look like and what does it do? How will you make it stand out amongst competitors? There are many ways to stand out in the crowd, such as a unique product, outstanding service, or a great location. What makes your "great idea" special? Does it fill an unmet need in the marketplace? How will you differentiate your product to make sure that it succeeds? Price Strategies: How will you intend to price your product/service accordingly? Place Strategies: How will you distribute your product/service to the customer? Remember, not all businesses utilize a physical place". If your business operates remotely, you still need to consider how you are going to get your product/service delivered to the end customer . Promotion Strategies: Describe the different promotion methods you will use to get your message to customers (Hint: Refer to Chapter 12 and 13 for more information about the Marketing Mix) 6) Target Market Analysis: Describe the target customer base that will be targeted, and how the business will service those customers. Why did you pick this market segment? How does this align with your Marketing Mix strategies? (Hint . Define the target market(s) for your business How did you come to this decision? How will you cater to their needs and wants? Refer to Chapter 12 for more information about market segmentation strategies) 7) SWOT Analysis: Identify the main strengths, weaknesses, opportunities, and threats for your business. Use the results to provide an overview of the future prospects for your business and industry (Hint: Refer to Chapter 6 on details on how to conduct a proper SWOT analysis. Consider how you can use the results of SWOT to derive actionable strategies for your company) 8) Organization Structure: Create a simple organizational chart for your business. Make sure that your organizational chart indicates what each person's job title and hierarchy in the company. (Hint: Most businesses start off quite small. However, as you create your organizational chart, consider what your business will look like in the future. What different tasks are involved in the business? Who will each person report to in the organizational structure? Refer to the discussion of organizational structure in Chapter 7 for information to get you started) 9) Corporate Incentives: Incentive programs are special programs designed to motivate high performance. What incentives will you use to motivate your workforce given the situation the economy is facing due to COVID-19? (Hint: Regarding incentives, be creative and look beyond a simple answer such as giving pay increases. Ask yourself, who are my employees and what is important to them? Refer to Chapter 8 for more information on the types of Incentives you may want to consider) 10) Corporate Social Responsibility: How can your business ensure that products/services are served with integrity and honesty, given the difficult challenges faced during COVID-19? (Hint: How important are environmental standards, consumer/employee rights and investor protection? What are some programs that your business can implement to ensure ethical practices? Refer to Chapter 3 for more information about corporate social responsibility)