I NEED A NEW ONE. DO NOT COPY AND PASTE FROM OTHER CHEGG POST OR WILL GIVE DOWN VOTE

COMPANY STARBUCKS:

1. How would you use a decision matrix to identify the leading alternative? Explain how you determined the values used to distinguish between each option. What about the matrix, if anything, may be limiting in its use value to an analyst or decision maker? (150 words)

2. What factors might inhibit the success of the optimal strategic alternative identified? How can the issues you identified be addressed and corrected? (150words).

alternatives: strong brand image, extensive global supply, staff treatment, and acquisitions of other organizations, diversification of business, increasing the existing markets, and developing a strong bond with its partnership firms