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3. (1) Please describe the concepts of "Personalization" technology in a digital marketing context (8 Marks). (2) Please illustrate it with a real-world example (3 Marks). (3) Please indicate two benefits and two disadvantages for "Personalization" technology for digital marketing. (4 marks)

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8. How can an interpreter influence the message?

The geographical location of the sender, i.e. where the sender resides

Subjective norms, i.e. the norms of the target group