Question: I need answer a b c and d. Not just a and b. Show work please 2) Do problem 8-a of the Chapter 2 problem

I need answer a b c and d. Not just a and b. Show work please

2) Do problem 8-a of the Chapter 2 problem set for customer retention rates of 7o% and 95%. Taken together with the calculated at 78.8%, what do the results tell you about the impact of customer retention on CLV? (20 points) a) What is the CLV? (5 points) b) What is CLV at 70% (5 points) c) what is CLv at 75% (5 points) d) Explain impact of customer retention on CLV (5 points)

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