I need answer for all questions below

ACTIVITY 1.3.9 CAFF NERO AND ASDA - CONTRASTING STRATEGIES TO ACHIEVE GROWTH Although both companies have similar objectives sales growth, leading to profitability - Caff Nero and Asda present an interesting contrast in business strategy. The coffee-bar operator is going for market development. Gerry Ford, Caff Nero's chairman, has set a target of 100 branches to be opened in Turkey. He said that he was 'also looking around Europe and scouting out China'. He is confident of success in Turkey. He has appointed Isik Asur, a Harvard Business School graduate, who used to run the Starbucks operation in the country. He knows all about the changing consumer tastes in the country as well as the political, social and economic environment there. Asda - the number-two supermarket chain in the UK has decided on the strategies of market penetration and product development to build sales growth. New food stores will be opened in the next few years in an attempt to gain ground on Tesco. It aims to be the lowest price supermarket to increase food sales further. In addition, it is expanding rapidly into non-food retailing. It plans to open ten new Asda Living stores, selling a huge range of items for the home - but not food. Different businesses in different markets will often decide on different strategies for the future - even though overall objectives may be similar. 44 marks, 88 minutes 1. Analyse two reasons why companies like Caff Nero and Asda need long-term plans to help them achieve their objectives. [8] 2. a. Identify three possible aspects of the Turkish consumer market that Caff Nero might find useful in their strategic decision-making. [6] b. Analyse two reasons why an understanding of the Turkish consumer market would be useful to Caff Nero. [8] 3. Using Ansoff's matrix, compare and contrast the different strategies being adopted by Caff Nero and Asda. [10] 4. Discuss the factors that might influence the long-term plans or strategies adopted by businesses such as Caff Nero and Asda. [12]