Question: I need answers for the below Questions: 1. Using the steps in the consumer purchase decision process, describe the thought process that a guest at
I need answers for the below Questions:
1. Using the steps in the consumer purchase decision process, describe the thought process that a guest at Boston Pizzas Sports Bar might go through before deciding on the Wings Two-Four.
2. While the purchase decision has five known steps, a variety of decision influencers come into play as well. List these categories and provide an example as it pertains to a diner at Boston Pizza.
3. Use the bases of segmentation to describe Boston Pizzas sports bar target market.
4. Use the bases of segmentation to describe Boston Pizzas family dining target market.
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