I need guidance on this assignment - how to go about it, thanks.

" CREATE A REPORT FOCUSING ON CONSUMER SEGMENTATION AND SUBCULTURES"

How does an understanding of the behaviour of a particular consumer group help a company develop its marketing strategy?

Develop a report for the marketing director of an organization of your own choice that critically evaluates consumer behaviour theory for a specified consumer community segment and makes suitable recommendations for marketing management in their company.

I selected the company "Rolls Royce" as it targets middle-high class consumers.