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Crme Brulee - Mini Case Study Food from street carts have become a foodie favorite for San Franciscans. Food carts travel from neighborhood to neighborhood, offering their delicacies to range of local foodies. But without a set location, how do these carts let consumers know here they will be? Well, through Twitter of course. Curtis Kimball, the man behind the enormously popular Crme Brule Cart in San Francisco, has quickly amassed over 12,000 followers in a little over a year. He knows that most of his business comes from people who follow him on Twitter because Twitter is the only way you can find the cart's location for the day, says Kimball, a former construction worker turned crme Brule expert. "It gives people a valid reason to follow me," he says. The other use of Twitter for Kimball is to tell people what flavor of crme Brule he is serving in a given day. And Kimball says that Twitter gives him the ability to develop a personal relationship with his followers and others. He says he tries to engage his followers by asking for suggestions of what type of custard to serve or where he should park his cart, and he always tries to keep things humorous. Kimball says he has no marketing budget and Twitter has been a great way to amass fans. He doesn't have as much of a presence on Facebook, and he s not sure the model is as efficient as Twitter. "Twitter can absorb more than Facebook with very little effort," Kimball adds. Yelp has also been a valuable source of referrals for the entrepreneur. The cart has 224 reviews and is rated with 4 and a half stars. 6. Review the following strategies. Is there any possibility for the following strategies at Innocent Drinks? If so, give your ideas. 1. Forward integration- San Franciscans 2. Backward integration San Franciscans 3. Horizontal integration 4. related diversification 5. unrelated diversification 6. market development 7. product development 8. Research Porter's five generic strategies. Which would be most successful do you think? And why? 9. Give at least five alternative strategies and provide a recommended course of action for each that the organization could follow? Make arguments for or against each alternative recommended 10. Are these strategies feasible? If so, why? If so, why not