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Safety "R"US [2022 Promotions Strategy Worksheet 1. Business Description 1. Describe your business include products and/or services, location, size, number of employees, etc. as a foundation for the rest of this project. It can be your own business you have one), one that you we considering to start or just a type of business you know something about that you would like to use as the subject of this project. It will be important to deadly define your business at the start so you can complete the rest of the project Safety Dan national company with cer 10,000 employees. The company is a large organization that is build on the dety of our customers. 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(Remember that competitors can be direct same type products/services) or substitutes (used instead of your products/services Competitor Lite 350 Cellphones company's location and find my device Advantare You have the specific location in which your love one is located We contact the consumer of any abnormal activity app Personal pocket tracker Unrecognited tracking devices Delna English (USA) SRT STO We conta commerdanya movily Motion and find my device Personal pocket tracker Unrecognized trading devices What are your keytetitors over your competition? What makes your products and/or services Une in the market Product/Service Position ased on the target audiences you identitetinitom above and your competitive advantages over your competitors, explain how you would position your business and/or products and services for each audience. How do you want each anstomer sentto perceive your business Tante Audience Market Product/Servicing (Local Postioning Region , National National parents with kidy Branding that shows to different types of devices and servided to keep your family safe. Use this approach to focus more on the consumen. Use ce and quality with low prices than other competitors. want consumers to perceive my business as a place of Inold (USA INSRT STD Parents with Natal Nation Branding to different types of devices and to your taniilseth pod for more on the consumen and quality with owice than other competito want ons to person plo cafety for many. 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Safety R' Us is an national company with over 10,000 employees. The company is an large organization that is build on the safety of our customers. The company and it employees understand the burden of working individuals who fear of not knowing if their loves is okay in this day and time. Safety R Us work with many cyber security to protect your families information and also find out who your children are talking to. We use many types of devices that can't be noticeable to criminals we also offer protection plans for your consumers including the web. During the past years their have been a lot of sex trafficking has become an all time high and elderly people going missing. Many kids have gone missing and had terrible ending. Safety 'R u was created to help consumers protect their family. 2. Customers - Analysis of the three main customer groups (target audiences) Complete the customer dedsion-making process in the following table to describe the three main target audiences for your business: English (USA) INSRT STD Product/Service Positioning Based on the target audiences you identified in Item 2. above and your competitive advantages over your competitors, explain how you would position your business and/or products and services for each audience. How do you want each customer segment to perceive your business? Target Audience Market (Local, Product/Servicing Positioning Regional, National) National Parents with kids Branding Image that shows to different types of device mr nearer to keenvour family safe. Use this Regional, National) National Parents with kids Branding image that shows to different types of devices and services needed to keep your family safe. Use this approach to focus more on the consumers. Use price and quality with low prices than other competitors. 1 want consumers to perceive my business as an place of creating safety for many business. Trying to make a different Use images of and elderly person who look confuse. Its always others ways to accommodate to ensure the safety of your love one. Consumer who parents battling wit Alzheimer's or dementia Local and regional Law enforcement Vprivate investigator Local and regional THE efault English (USA) INSRT STD or Alzheimer's their loves Consumers parents about the where Research on the ones are at all are living alone and about. 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(Remember that competitors can be direct same type products/services or substitutes used instead of your products/services) Competitor Life 360 Callahanatom Advantages You have have the specific location in which your love one is located We contact the commoran shnormalt INSRT STO English (USA) Default