Question: I need help completing this 5 - 6 page paper below: In this assignment, you will go through the steps of the marketing process and
I need help completing this page paper below:
In this assignment, you will go through the steps of the marketing process and see how planning might be done from the perspective of the marketing manager.
Choose a BB product, product line, or category.
Company: HEWLETTPACKARD HP
Explain how the various elements of the Marketing Mix have been determined and incorporated to achieve the BB marketing objectives.
Develop marketing strategies that will improve the product, its position and value. Use the following as a general guide. Feel free to expand from there.
PRODUCT
Describe it include its qualities and uses
Does it differ from products already available and if so how much?
If the product does not differ from others on the market; describe its unique appeal.
Is the product an innovative product?
Is it just new to your company?
Pinpoint the products position on the Adoption Life Cycle.
Describe its branding and packaging.
How is the product positioned?
PRICE
What factors affect your pricing decisions?
What is your pricing strategy and objectives?
Relate pricing strategies to competition.
Relate the importance of the variability of product demand.
DISTRIBUTION
Describe the channels of distribution strategy.
Relate distribution to final customer and characterize your distribution to selected target markets.
Describe how the functions of the channel of distribution will be managed.
Relate the importance of logistics to the distribution strategy.
PROMOTION
How are the firms promotional objectives going to be achieved?
Describe the integrated promotional mix. Show how each element work together.
Advertising how where, what type etc.
Communication what is your message? DigitalSocial media marketing strategies
Length of pages, excluding title and reference pages
At least four resources, in addition to company resources
APA formatted including citations
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
