Question: I need help creating a conceptual framework and Statement of Hypothesis for my homework in Business Research class. Online Buying preference of Customers in Baguio

I need help creating a conceptual framework and Statement of Hypothesis for my homework in Business Research class.

Online Buying preference of Customers in Baguio City Pre-Pandemic and During Pandemic: A Comparative Study

Statement of the Problem

Objectives

What are the most often purchased products online?

Determine the commodities purchased online.

What factors influence the buying preferences of online buyers?

Determine the preference of the commodity in terms of:

  1. Quality and Durability
  2. Cost/Price
  3. Aesthetics
  4. Product Features
  5. Customer Reviews
  6. Platform (Amazon, Lazada, Shopee, Facebook and Instagram)

How did you come up with the problem?

  • Most customers prefer to purchase their products online to be delivered to their respective homes since the Covid-19 pandemic.
  • To know the behavioral and psychological characteristics of online buyers for marketing research and the competitive advantage of online sellers.

How important is it to work on this problem?

  • To improve the products of the business.
  • To provide a new approach/idea for online sellers based on the preferences of online buyers.
  • To serve as a guide to online sellers and marketers in their various internet-based promotional activities.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

Q:

I need help creating a conceptual framework and Statement of Hypothesis for my homework in Business Research class. Online Buying preference of Customers in Baguio City Pre-Pandemic and During...

Q:

Research Title: Online Buying preference of Customers in Baguio City during Pandemic. I need help creating a conceptual framework and a Statement of Hypothesis.

Q:

Problem: Online Buying preference of Customers Pre-Pandemic and During Pandemic: A Comparative Study. Kindly help me provide a statement of hypothesis and a conceptual framework.

Q:

Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...

Q:

As a CPA, you have received offers to audit new company (Francesca's Holding Group). You need to understand the previous years' financial statement (F/S), notes to F/S, predecessor opinion, and...

Q:

J. of the Acad. Mark. Sci. (2013) 41:389-399 DOI 10.1007/s11747-013-0331-z CONCEPTUAL/THEORETICAL PAPER Elevating marketing: marketing is dead! Long live marketing! Frederick E. Webster Jr. & Robert...

Q:

Research papers Reimagining branding for the new B2B digital marketplace Received (in revised form ): 13th June, 2014 DEBRA ZAHAY is Full Professor of Marketing at Aurora University, IL. She holds...

Q:

To prepare for this Discussion , choose one of the three quantitative studies that you analyzed for your Assignment in Week 2, and consider how the key components of this study (problem statement,...

Q:

Please help me to write a summary for attached article (about 900 words) Accounting Horizons Vol. 22, No. 4 2008 pp. 453-470 American Accounting Association DOI: 10.2308/acch.2008.22.4.453 On the...

Q:

African Journal of Procurement, Logistics & Supply Chain Management (https://damaacademia.com/ajplscm/) Volume 1, Issue 3, pp.36-49, March 2019 Published by: Dama Academic Scholarly & Scientific...

Q:

Tempo Company's fixed budget (based on sales of 16,000 units) folllows. Fixed Budget Sales (16,000 units x $217 per unit) 3,472,000 Costs Direct materials Direct labor Indirect materials 384,000...

Q:

Find three examples of ions in the periodic table that have an electron configuration of nd8 (n = 3, 4, 5...).

Q:

8 Jasper Valley Motors (JVM) is a family-run auto dealership selling both new and used vehicles. In an average month, JVM sells a total of 160 vehicles. New vehicles represent 60 percent of sales,...

Q:

Case Greenbuilders Pte Lid ("GPL") is a local construction company which specialises in providing bespoke Design and Build construction services for private residential homes that are designed to be...