I need help creating strategic objectives for Facebook - using the Balanced Scorecard Template

Balanced Scorecard Template

Use the organization you chose in Week 1 as a resource for this assignment.

Background

Strategic objectives are a measure of attaining your vision and mission. They reflect the vision, mission, and values of the business, as well as the outcomes of the internal and external environmental analysis.

Scorecard Areas

Develop at least three strategic objectives for each of the four balanced scorecard areas.

Financial Objectives	Measures	Targets: Timeline/ Metrics
Increase market share	Total Revenue	Increase 5% in first year

Customer Objectives	Measures	Targets: Timeline/ Metrics
Increase customer value	Increase profit contribution per customer	Increase 5% in first year

Internal Business Process Objectives	Measures	Targets: Timeline/ Metrics
Decrease lead times for new contract implementation	Project implementation time frames	Decrease time by 3% in first year

Learning and Growth Objectives	Measures	Targets: Timeline/ Metrics
Decrease employee turnover	Facilitate regular training and opportunities for development	Reduce by 4% in first year

Below, explain in 350-525 words:

• why these objectives are appropriate for the project.

• why these metrics and timelines are appropriate for your strategic plan.