Question: I need help in calculating the EVC (economic value to the customer) for a product we use on a daily basis. EVC is the dollar

I need help in calculating the EVC (economic value to the customer) for a product we use on a daily basis. EVC is the dollar value worth of how much benefit a customer derives from using the product. What is the annual calculation for this product and how is this broken down which can include tangible and intangible benefits ? How does the EVC relate to it's selling price?

Feel free to use any mainstream product.

Thank you!

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!