Question: I need help in calculating the EVC (economic value to the customer) for a product we use on a daily basis. EVC is the dollar
I need help in calculating the EVC (economic value to the customer) for a product we use on a daily basis. EVC is the dollar value worth of how much benefit a customer derives from using the product. What is the annual calculation for this product and how is this broken down which can include tangible and intangible benefits ? How does the EVC relate to it's selling price?
Feel free to use any mainstream product.
Thank you!
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