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Case Study II Zulkhar, who owns a distribution firm, started his own brand for men's wear. While his earlier business of the distribution of other renowned brands was doing well, his own brand could not do well and could not find customers in the market. He hires a consultant and gives him a clear description of his business. The case study tries to extract the research process, the consultant would take up. In the light of above the above brief description, answer the following. Questions (3) a. Describe any three important points to be taken into consideration before starting the research process. (3 marks, Minimum 30 words) b. Mention two problem which you think the researcher can face in the research process for this case. ( 2 Marks, Minimum 20 words) (4) Assuming yourself as a consultant and using your marketing knowledge give five suggestions to Zulkhar for his brand so that it can do well in market. (5 Marks, Minimum 50 words) Case Study II Zulkhar, who owns a distribution firm, started his own brand for men's wear. While his earlier business of the distribution of other renowned brands was doing well, his own brand could not do well and could not find customers in the market. He hires a consultant and gives him a clear description of his business. The case study tries to extract the research process the consultant would take up. In the light of above the above brief description, answer the following. Questions (3) a. Describe any three important points to be taken into consideration before starting the research process. (3 marks, Minimum 30 words) b. Mention two problem which you think the researcher can face in the research process for this case. ( 2 Marks, Minimum 20 words) (4) Assuming yourself as a consultant and using your marketing knowledge give five suggestions to Zulkhar for his brand so that it can do well in market. (5 Marks, Minimum 50 words)